Design Philosophy

Based on years of experience in information development and usability, key elements of my design philosophy include:

1. Ease of Use. Readers expect clear, concise, easy to read web sites. They appreciate the KISS (keep-it-simple-...) Rule, with a straightforward approach .

2. Content Is Critical. Readers expect the web site content to help them complete a task or make a decision. Appropriate graphics and page layout enhances the content and attractiveness, but it is the words that drive them to action.

3. Simple, yet attractive web sites are best.